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Job Stories
Samples
| Job Stories | Newsletters | Marketing Materials
One of the most valuable resources Trojak Communications
has to offer, the case study or job story has proven to be an integral part of a manufacturing-based client's marketing strategy. The process for each story begins with an editorial contact to ensure interest,
followed by contact (or visit) with the client or its end-user, writing, revision, approvals and placement. While it is certainly easy to generate a case study or job story long-distance using today's technology,
onsite visits by Trojak Communications are commonplace and, in fact, encouraged. Being at an end-user's site increases the opportunity for valuable face-to-face interviews (in a setting that is more comfortable
for the interviewee) and allows for onsite photography which can dramatically bolster a story. Nothing is ever really certain with public relations or product publicity. However, having solid, established
relationships with editors throughout the trade publication realm dramatically enhances the likelihood of placement, thereby increasing awareness of our clients' services and capabilities. Once written, Trojak
Communications makes every effort possible to maximize use of the created job story. This is done by first making it available to several non-competing trade publications, then by encouraging subsequent use: as
standalone sell-sheets, for inclusion on the client's website, as part of a newsletter, and so on. Included are samples of case studies which have appeared in several of the various trade journals serving the
recycling, construction, waste processing and scrap industries. Sample Job Stories: Construction
Aggregate/Asphalt/Mining
Demolition
Wood Waste Processing
Scrap Recycling/Processing
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